The Data Driven AgriFood Future Alliance and its partners host the 2nd edition of the Data Driven AgriFood Future Conference. During this international conference we will focus on the impact of data driven innovations in agrifood and how we can jointly tackle innovation barriers to speed up innovations and their deployment in practice.

Together with stakeholders from the quadruple helix we’ll engage in round table discussions on the state of the art and developments in the field of data driven agrifood. And more importantly how to make sure we connect these developments and put them into practice.


Second Data Driven AgriFood Future


26 October | 20.00 – 22.00 (CET)

This is an online conference

Main themes of the conference

1. Data to action


Collecting data is only the start of data driven innovations. Data is an enables for various actions in the agrifood value chain. Data can be used for forecasting of weather, yield and demand, but also as activator for robots and cobots in the field and factory. For this theme we focus on examples and developments that are putting data to action.



2. Data to trust


With the collection of data comes responsibility. The use of data can support creating more transparency in the food value chain. But who is the owner of this data and how can we exchange data in a safe way?  And how do regulations for privacy impact this data exchange? For this theme we focus on examples and developments that are supporting a safe and fair distribution of data and help to build trust between partners in the agrifood value chain.



3. Data and skills


With an increasing use of data

and artificial intelligence old jobs (heavy, repetitive and often dangerous) are replaced with new jobs. Training and skills development is essential for these employees. And these new jobs often require a different managerial style. For this theme we focus on the new skill set needed and the role of educational and training centers in this transition.





20.00 hrs


20.05 hrs














20.35 hrs


























21.30 hrs







21.50 hrs






22.00 hrs











Preliminary programme


Kickoff by Simone van Trier (host)


Keynote on DataDriven AgriFood Future (I)


The Food System of the Future

Ian Proudfoot

Global head of Agribusiness, KPMG


Producing more high quality, sustainable, accessible, nutritious food while utilising less natural resource and delivering enhanced and more fulfilling career opportunities means the food system globally has entered a period of fundamental change. Technology will play a critical role in reshaping the food we grow, how and where it is grown, the approaches that are taken to processing and distribution and how food is consumed.


Round table discussions on three themes:


Data to action

Tobias Menne

Global Head of xarvio, Member of the Executive Leadership Team BASF Agricultural Solutions

Kris van de Voorde 

Business programme manager Imec


Data to trust

Johannes Lehmann

Head of Business Development Smart Farming Deutsches Institut für Normung

Nathalie Bertels

European Data Policies, Governance Act, KU LEUVEN

Dennis Donohue

Western Growers Association


Data and skills

Harrij Schmeitz

Managing Director Fruit Tech Campus

Lieven Eeckelaert

Coordinator/advisor, Workitects

Dr. Juliett Ansell

Head of Global Science Innovation Zespri


Keynote on DataDriven AgriFood Future (II)

Sergio Ooijens

Head of the Value Team Processing, Lely

Peter Vermeij, Co-referent

Agricultural Counsellor at Embassy of the Kingdom

of the Netherlands in Germany


Wrap Up

Peter Vermeij


Simone van Trier



End of programme












Contact our team

For more information about the conference, please contact the DDAFF Conference team:

The Data Driven AgriFood Future Alliance Conference will be held during the DataWeekNL ‘Data Matters’ (25 - 29 October 2021) organized in ‘s-Hertogenbosch,

The Netherlands.